SELF-BRAND
THE BREAKDOWN OF WHY AND HOW THIS LOGO BECAME A REPRESENTATION OF ME
THE LOGO
WHY?
WHEN BRAINSTORMING IDEAS, I LOOKED OVER HUNDREDS OF FONTS, AND THIS ONE STOOD OUT TO ME. I LIKED HOW IT MADE THE LETTERS D AND A LOOK ALMOST IDENTICAL, JUST LIKE MY TWIN BROTHER AND I, FRATERNAL TWINS, ALMOST IDENTICAL.
MY TWIN BROTHER IS ONE OF MY BEST FRIENDS, AND BEING THE PERSON TO GROW UP WITH AND MATCH CLOTHES WITH THE FIRST DECADE OF OUR LIVES. HE MEANS A LOT TO ME. SO I'M MORE THAN HAPPY TO HAVE A LOGO THAT REPRESENTS ME, ALSO REPRESENT HIM. (NOT TO MENTION A GREAT TWO TRUTHS AND A LIE OPTION).
I ALSO DECIDED TO USE A WHITE-COLORED TEXT TO BE MORE VERSATILE ON DARK BACKGROUND.
​
THE RED-COLORED TEXT IS USED TO FIT OTHER FORMATS, AND MAYBE ADD COLOR TO A BLAND PROJECT OF MINE, THE REASON ITS RED, IS BECAUSE IT MATCHES THE RED IN THE ANAHEIM ANGELS LOGO, WHOM WHICH I AM A HUGE FAN OF, MAKING THE LOGO MORE OF A REPRESENTATION OF ME.
HOW DOES IT WORK IN ALL FORMATS?
SO FAR I'VE MAINLY USED MY LOGO FOR THE PHOTOSHOP GRAPHICS THAT ARE USED FOR MY SPORTS BLOG COVERS. MAKING IT VERY VERSATILE WHEN IT COMES TO A DARK BACKGROUND, IS THE WHITE-COLORED LOGO.
LIKE MENTIONED EARLIER, THE RED-COLORED LOGO HELPS WITH BLAND PROJECTS, I FELT IT WORKED WELL ESPECIALLY WITH RED OR WHITE PROJECTS.
​
AND OUTSIDE DARK BACKGROUNDS, MY MAIN BLACK-COLORED LOGO IS VERSATILE EVERYWHERE. FROM A COVER-LETTER TO A GRAPHIC.
MORE DEPTH INTO THE COLORS AND FONT
LIKE MENTIONED EARLIER, I LOVED HOW THE FONT OF THE LOGO MADE TWO DIFFERENTLY SHAPED LETTERS MATCH SO WELL. THE FONT USED WAS CENTURY GOTHIC AND AT A KERNING OF -100.
​
THE LOGO BEING NEARLY IDENTICAL AS WELL, MADE IT LOOK ALMOST SYMMETRICAL. WITH BOTH CIRCLES IN THE LETTERS D AND A BEING IDENTICAL. BEING A GREAT GESTALT RULE OF SYMMETRY EXAMPLE.
THE FONT BEING THIN AS WELL, FITS A MORE MINIMALISTIC AND MODERN AESTHETIC. LIKE MANY COMPANIES ARE REBRANDING INTO.
ACTIVE USE
GMAIL
IN THE FORM OF EMAIL SIGNATURES
OUTLOOK
IN SOCIAL MEDIA
AND MY E-BUSINESS CARD
